Marketing Yourself To Employers
Your search for employment is no different than a business advertising to sell a product. You are the product, the employer is the buyer. The more time you take to design your advertisement (your resume and cover letter) for your target market (the employer) the better your chances of being hired. How do you do this?
- Know yourself – what type of work interests you? What skills, abilities, training, and accomplishments can you offer the employer? What makes you stand out from your competition?
- Identify where you want to distribute your advertising. Research the companies you want to work for. Look at the issues that affect the companies: the economy, technological changes, new regulations, downsizing, expansion ….
- Once you know what you have to offer and what the employer is looking for you can design your advertisement. Read job advertisements carefully. Make sure the content of your resume and cover letter speaks to what your potential employer is looking for.
- Your next step is distribution. How will you approach employers? What will you wear? What will you say? How will you keep track of your contacts?
Your local WorkBC Employment Services Centre can help you with putting together an effective marketing strategy that looks at all aspects of your job search. Choose the Centre closest to you; call or email to book your appointment and get started on effectively marketing yourself today!
